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BAF conducts E-commerce Training in Labasa

E-commerce training is essential for Micro, Small, and Medium Enterprises (MSMEs) as it empowers them with the development of crucial online trading skills, fostering digital growth and competitiveness in the modern business landscape.

On 7 December 2023, Business Assistance Fiji (BAF) hosted an e-commerce training at Labasa Co-operative Department Conference Room at Ratu Raiobe Building Neasea, Labasa.

23 MSMEs from diverse sectors in Labasa participated in the one-day training. BAF has been conducting training in e-commerce with the aim of creating awareness among local businesses about the importance of embracing e-commerce in today’s digital era.

BAF, GM – Mr Ramesh Chand provided the participants with an overview of BAF and BLP activities and shed light on how MSMEs could take advantage of BAF/BLP services.

Trainer, Ms. Maria Ronna informed participants about different social media platforms and stressed the significance of business pages. She provided guidance on product photography and introduced Canva, enabling participants to explore and design logos for their businesses during the session.

“Training sessions like this, conducted by BAF, break down barriers for MSMEs, overcoming challenges in understanding and utilizing online tools. This approach empowers them to access markets effectively and fosters growth,” said Ms. Ronna.

BAF also works with Vodafone Fiji to link MSMEs to the E-commerce platform VitiKart hosted by Vodafone and MSMEs subscribing through BAF will also benefit the reduced commission from 3% to 2%.

“Vodafone VitiKart Being part of BAF’s e-commerce training and webinars has been incredible,” said Product Manager – Vitikart and Digital Services, Mr Shimneet Chand.

Mr Chand said with over 80% of their 100+ VitiKart merchants being MSMES, they are committed to focusing on and reaching more interested MSMES together with BAF.

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