BAF Continues to Empower MSMEs in Tavua through E-commerce Training

Business Assistance Fiji (BAF) once again reinforced its commitment to empowering Micro, Small, and Medium Enterprises (MSMEs) by conducting a successful e-commerce training in Tavua. 24 MSMEs from different sectors in Tavua took part in the training.

The training, held at Tavua Primary School on Friday, 27 October 2023, aimed to create awareness among local businesses about the importance of embracing e-commerce in today’s digital era.

The event commenced with an insightful presentation by the Business Link Pacific (BLP), Business Service Manager – Fiji, Mr. Deepak Prasad, where he provided the participants with an overview of BAF and BLP, activities and shed light on how MSMEs can take advantage from BAF/BLP services.

BAF also works with Vodafone Fiji to link MSMEs to the E-commerce platform “Viti kart” hosted by Vodafone and MSMEs subscribing through BAF will also benefit the reduced commission from 3% to 2%.

Trainer, Ms. Maria Ronna explained to the participants about different types of social media and digital marketing.

She further emphasized to the participants the importance of having a business page on social media platforms and provided them with details on how to take photos of their products.

Ms. Maria introduced Canva a free-to-use online graphic design tool to them. The participants spent time exploring the tool and a few were able to design logos for their business.

BAF received positive feedback from the participants, with many expressing gratitude for the invaluable knowledge gained.

Mr. Ashutosh Kumar, owner of AFC Fried Chicken, expressed his satisfaction at learning effective strategies for promoting his business on social media platforms as well as through e-commerce channels.

Ms. Neeleshni Devi, who runs a handicraft business, acknowledged the BAF for providing her with a unique opportunity to learn how to operate her business more efficiently.

“I enjoyed interacting with other participants and gaining insights into their respective business models, which inspired me to explore fresh ideas in managing my business,” she said.

Ms. Mere Rokocina, who successfully manages both a restaurant and a handicraft business, candidly admitted that she had not previously established a website or business page on any social media platform.

Encouraged by her newfound knowledge, Ms. Rokocina wasted no time in creating a Facebook page for her business, taking the first significant step towards leveraging social media for growth.

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