Isoa Tubuna: Bridging the Gap for MSMEs in Fiji

Meet Isoa Tubuna, one of the first accredited financial Business Advisory Service Providers for Business Link Pacific (BLP) and Business Assistance Fiji (BAF).

Hailing from Tailevu, Isoa is dedicated to assisting Micro, Small and Medium Enterprises (MSMEs).

Isoa graduated from Deakin University in Melbourne, Australia with a Bachelor of Commerce before furthering his studies at the University of the South Pacific, where he earned his Masters in Business Administration.

With over 20 years of experience in the financial field, Isoa worked for KB Insurance as an accounts officer and then as a credit controller. Later, he joined the faculty of the Fiji National University as a Finance and Economics lecturer. He has also worked for banks in Fiji.

Isoa started his entrepreneurial venture, Tubuna’s Investment a decade ago.

“I saw a need in our community for financial guidance and support, especially among resource-based owners, MSMEs, women, and youths and that is when I decided to step up and offer my expertise to those who needed it most,” he said.

Isoa is happy to join BAF and Business Link Pacific (BLP) as one of their BASPs.

“Being part of BAF and BLP as an accredited consultant for MSMEs has allowed me to recognize the significance of my services. I consider myself fortunate to have contributed to the business landscape in Fiji through BLP and BAF,” he said.

Isoa said that being part of BLP and BAF enables him to help MSMEs who cannot afford financial services for their business.

He assists MSMEs with online support for tasks such as business registration and tax portal services. Additionally, he helps them prepare customized business plans, cash flows, and financial statements, conducts training and workshops, business advice and other related services. 

Isoa also conducts training on behalf of BAF and BLP and has conducted training on basic business skills and financial literacy.                                                                                                   

During a training session on Beqa Island, Isoa personally encountered the challenges that MSMEs on the island faced. These were the expense and effort of traveling long distances to register their businesses, some paying excessively high fees.

Isoa helped the MSMEs by streamlining the process and registering businesses on the spot during the training.

Through workshops and training, he has empowered MSMEs with the knowledge and skills needed to navigate the complexities of business ownership.

“Financial literacy is key and without a solid understanding of basic financial principles, entrepreneurs may struggle to make informed decisions about their businesses,” he said.

The support that Isoa receives from BLP and BAF has greatly benefited him.

“In addition to providing financial services and business advice, I now also chair the development committee for our district, offering technical guidance to community members.

“BLP/BAFs financial assistance not only secures my family but also enables me to extend support to others in need of financial advice, who may not afford such services,” he said.

Isoa encouraged MSMEs to have a business plan.

“Once they have a business plan, they can work according to it and achieve their goals. Many MSMEs struggle because they lack a plan and don’t know how to write one. They need training in business planning and financial literacy to create a plan that links their goals with their resources, technical know-how, and daily activities,” he said.

Contact Tubuna Business Development on the BLP Portal:

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