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Plucky 24-Year-old Defies the Odds & Succeeds in Business

At just 24 years old, Ashutosh Kumar has proven that success can be achieved even during the toughest of times. A craft engineer by profession, Ashutosh started his AFC Chicken restaurant in Tavua town during the COVID-19 pandemic in 2021. He now has two outlets, one in Tavua and one in Ba, and plans to continue expanding in the future.

“When everything was affected because of COVID-19, I thought of having a backup plan and decided to open a restaurant,” said Ashutosh.

He opened his first branch in Tavua in 2021 and had immediate success. When life normalized in 2022, he decided to expand his business and opened a second outlet in Ba in July 2023. Despite initial struggles, Ashutosh’s commitment to quality service and delicious food quickly caught the attention of customers.

“I took a risk stepping out of my profession and focusing on my business and I am glad that people loved the food of my restaurant,” said Ashutosh.

Ashutosh had been thinking about returning to his engineering profession, but the success and growth of AFC Chicken encouraged him to concentrate on further enhancing the services and expanding the growth of his business.

Currently, Ashutosh has 20 employees split between the two branches in Tavua and Ba. AFC Chicken has become a reliable source of employment and economic activity within the communities it serves. Ashutosh chose to start his business in his hometown of Tavua recognizing the need for more dining options in the area.

Ashutosh got to know about Business Link Pacific (BLP) and Business Assistance Fiji (BAF) through one of their Business Advisory Service Providers (BASP) Pravin Anand who runs an accounting firm known as Small Medium Enterprises Solutions in Tavua.

Through Pravin, Ashutosh attended two workshops conducted by BAF: Awareness and Networking Workshop, and E-commerce Training. At these two workshops, Ashutosh learned valuable business development ideas and the importance of promoting and advertising his business on social media platforms.

“The ideas and training I received were instrumental in developing my business, promoting my business, advertising, and meeting other MSMEs where we could grow together,” he said.

BLP and BAF also assisted Ashutosh with the development of the website for his business. The website for his business was developed by one of the BLP/BAF business advisory service providers based in Nadi, Kingdom Tech Design. BAF paid $2,000 for the development of the website for his business. To explore AFC Chicken’s menu and offerings, visit the website: https://afc.com.fj/.

BAF also assisted Ashutosh with the preparation of his financial statements for the year ending 2022. The financial statements for his business were prepared by Small Medium Enterprises and BAF paid $750 for the preparation of his financial statement.

“BAF and BLP are top-notch resources for businesses, and they play major roles in the growth and development of MSMEs in Fiji,” Ashutosh said.

BLP’s Business Advisory Network operates in 12 countries across the Pacific, offering advice in many areas of business. In some cases, a subsidy to cover some of the cost of the advice is available, so long as the business satisfies certain criteria (https://about.businesslinkpacific.com/what-are-blps…/).

Preparation of financial statements is just one of the services currently provided by advisors through BAF and BLP’s Network. Other business services available range from organizational management, finance, and marketing to legal advice, human resources and technology (https://businesslinkpacific.com/search).

For more information on BLP, please click on the link: https://businesslinkpacific.com./

For more information on BAF, please click the link https://businessassistancefiji.com/ or visit our office at: Gound Floor, Vanua Arcade, Vanua House, Victoria Parade in Suva.

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